a start to finish product. Concept, script/storyboard, illustration, animation
Omni came to us looking to create a short video that would best explain investing. They initially were interested in a talking heads style video. While we were happy to appease, we thought of a slightly different approach. Their demographic was 20 something(s) professionals, whom they were trying to encourage to start saving. The tactic we came up with was more of a compare and contrast animation that was clean and straightforward. Basically a story of twins where one invests right away and their sibling waits (which ends up not being a great idea). They loved the idea and we thought the end product came out exactly the way we had envisioned.